Market Segmentation

When studying market trends things can feel a bit overwhelming. There is so much data and there are so many numbers, it can be hard to make sense of it all. How do you cut through all the noise to make sense of it all? One of the most effective and common strategies used in... Continue Reading →

Who Are We As Consumers

Consumers are broken down into two main categories. Organizational and Individual. If you are making purchasing choices for companies, nonprofits or groups in general, you are acting as an organizational consumer. Far more commonly though we all act as individual consumers. Let's take a look at how we typical consumers function day to day, I... Continue Reading →

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